Miracle Treat Day

Miracle Treat Day History

Miracle Treat Day promotes the support of Children's Miracle Network Hospitals as sponsored by Dairy Queen. This observance is dedicated to raising funds and awareness for children's health. On this day, participating Dairy Queen locations donate the proceeds from Blizzard® Treat sales to the local Children's Miracle Network member hospital, allowing these hospitals to provide essential medical care, life-saving research, and educational resources to young patients in need.

The history of Miracle Treat Day dates back to 1984 when the Children's Miracle Network was established in the United States. The organization has since expanded its reach to Canada, with the first Canadian Miracle Treat Day taking place in 2003. To date, the event has successfully raised over $157 million for Children's Miracle Network hospitals. In Canada, 12 children's hospitals are members of this network, each providing expert care and supporting the physical and mental well-being of Canadian children and their families.

On this day, Canadians visit participating Dairy Queen locations to purchase their favourite Blizzard® Treat and share their experiences using the hashtag #MiracleTreatDay on social media. Through this support, Dairy Queen helps raise awareness and critical funds for a cause that impacts millions of families across the country. Miracle Treat Day takes place on July 27th in 2023.

Top 10 Facts for Miracle Treat Day in 2026

• The 2026 observance will be the 24th annual occurrence of this charitable event across Canada.
• Net proceeds from every Blizzard Treat sold at participating Dairy Queen locations on this day will be donated to support children’s health initiatives.
• This fundraising initiative is part of a dedicated partnership between Dairy Queen and Children’s Miracle Network that has existed since 1984.
• The funds raised during the event will be kept within the local community to support the specific children’s hospital foundation serving that region.
• More than 700 Dairy Queen restaurants across the country will be expected to participate in the 2026 fundraising efforts.
• The cumulative total raised by Dairy Queen Canada for children’s hospital foundations is in excess of $55 million over the history of the partnership.
• There are 13 member children’s hospital foundations in Canada that will be the direct beneficiaries of the donations collected during the observance.
• Canadian children’s hospitals facilitate more than 3 million patient visits annually, highlighting the significant demand for the medical research and care funded by the event.
• Supporters often have the opportunity to pre-purchase their treats through specialized Miracle Treat Day cards to contribute to the hospital foundations in advance of the official date.
• The primary goal of the one-day event is to fund critical life-saving treatments, pediatric medical equipment, and healing environments for young patients across Canada.

In the News and Trending for Miracle Treat Day

Top things to do for Miracle Treat Day

• Meet the 2020 Children's Miracle Network champions. Their stories highlight the importance of children's health and the impact donations can have.
• Learn how you can help those in need at the Children's Miracle Network.
• Watch how far the Children's Miracle Network has come.
• The most direct way to celebrate Miracle Treat Day is by visiting a participating Dairy Queen and buying a Blizzard Treat.
• If you don't live near a Dairy Queen, consider making a donation to the Children’s Miracle Network.