Today Canadians join beer lovers around the world to celebrate International Beer Day. Canada is proud to be part of a global brewing community that supports local agriculture, hospitality & tourism, adds to the social & cultural fabric of communities globally. @global_brewers
If bowungazi, now you know, it’s International Beer Day and siyazi only Champions deserve Champion beer. We're releasing 300 6-packs to celebrate this day. QT #TCIF with why you deserve a Champion reward and tag us @blacklabelsa for ain your DMs!
— Carling Black Label ᅠᅠᅠᅠ (@blacklabelsa) August 1, 2025
Thank Carling It’s Friday!International Beer Day couldn’t have come at a better day. From ekasi to phesheya, iCarling iyabusa. They don’t call us Champion beer for nothing. Using #TCIF QT the name of Africa's most awarded beer and you might get it in your DMs.
— Carling Black Label ᅠᅠᅠᅠ (@blacklabelsa) August 1, 2025
amazing that so many holidays fall on August 1st beer day yaoi day girlfriend day spider-man day stay day we're all full of love and celebration. Bless
The universe aligned. NATIONAL Girlfriends Day (a day for females to celebrate their female relationships) coincides with the INTERNATIONAL Beer Day (a day to gather with friends & enjoy the taste of beer) - All on 1st August, so - Choose your poison!
Fak' i-Zamalek uzobona! Vandag if ushay i-beer, you deserve to taste Africa's most awarded beer. Celebrate International Beer Day with a taste of the gold, bold liquid. Using #TCIF QT the number of awards Carling has won & a cold Zamalek might be in your DMs.
— Carling Black Label ᅠᅠᅠᅠ (@blacklabelsa) August 1, 2025
International Beer Day History
International Beer Day is a global celebration dedicated to the appreciation of beer, diverse brewing traditions, and the bond that this popular beverage builds among friends and strangers alike. Honoring the craft of beer-making, this observance encourages beer lovers to explore different beer styles and flavors from various regions and countries around the world. Additionally, International Beer Day serves as an opportunity to thank the dedicated individuals who brew, distribute, and serve beer.
Founded in 2007 by Jesse Avshalomov in Santa Cruz, California, International Beer Day has since transformed into a worldwide event that resonates with millions of beer enthusiasts in over 200 cities across 80 countries. Apart from promoting the universal love for beer, this observance also highlights the booming US craft brewing industry. In recent years, the United States has witnessed a remarkable growth in microbreweries, becoming a leading hub for innovative and award-winning brews that embody the essence of American creativity, ingenuity, and passion for high-quality beer.
In America, International Beer Day is observed by organizing various beer-themed events such as tastings, food pairings, brewery tours, and special promotions at bars and restaurants. These events aim to foster a sense of camaraderie among beer lovers, while supporting local businesses and showcasing the best of American brews. It is an excellent opportunity for Americans to discover the rich and diverse world of beer in their own nation. International Beer Day is celebrated annually on the first Friday of August, making it an eagerly anticipated occasion for beer aficionados and casual drinkers alike.
Top 10 Facts for International Beer Day in 2026
Here are 10 key facts and pieces of information regarding International Beer Day:
* International Beer Day encourages enthusiasts to step outside their comfort zones by sampling brews from cultures other than their own, fostering a sense of global unity through a shared appreciation for the beverage.
The observance is officially guided by three core purposes: gathering with friends to enjoy beer, honoring those who brew and serve it, and uniting the world under the common banner of beer.
Founded in 2007 in Santa Cruz, California, by Jesse Avshalomov, the holiday has expanded from a local event into a worldwide phenomenon observed in over 200 cities, 80 countries, and across six continents.
The date for the observance is set for the first Friday in August to take advantage of favorable summer weather and to ensure it remains distinct from other beer-related celebrations throughout the year.
Participants traditionally celebrate by gifting one another beer, attending brewery tours, participating in trivia nights, and expressing gratitude to bartenders and beer technicians.
Beer stands as one of the world’s oldest beverages, with archaeological evidence of production dating back approximately 5,000 years to ancient Mesopotamia.
Globally, beer is recognized as the third most popular drink, trailing only water and tea in total consumption.
The academic study of fermentation in brewing is formally known as zymurgy, a field that has helped advance the consistency and quality of beer production.
While beer styles vary widely, the most common type produced and consumed globally is lager, which accounts for a significant share of the international market.
The United States is consistently ranked as one of the top beer-producing countries in the world, alongside nations like China and Germany.
In the News and Trending in the US for International Beer Day
Top things to do in the US for International Beer Day
Visit your local watering hole and try a new beer that you have never had.
Try an international award-winning beer. The International Brewing Awards are recognize outstanding achievements in the brewing industry. The winners for 2015 include: 1. Champion Dark Beer - Black Butte Porter, Deschutes Brewery Inc., Oregon, USA 2. Champion Strong Beer - Brugse Zot Dubbel, Brouwerij De Halve Maan, Bruges, Belgium 3. Champion Specialty Beer - Red Chair NWPA, Deschutes Brewery Inc., Oregon, USA 4. Champion Keg Ale - Revisionist Rye Pale Ale, Marston’s PLC, Wolverhampton, UK
Visit a local craft brewery in your state. Here are our top US picks a visit to: 1) Dogfish Head, Milton, Del. 2) Stone Brewing Company, Escondido, Calif. 3) Founders Brewing Company, Grand Rapids, Mich. 4) Oskar Blues, Lyons, Colo. and 5) Lagunitas Brewing Company, Petaluma, Calif.
Watch a flick that pays tribute to Beer. Our top picks: Oktoberfest (1987), Beer Wars (2009), Strange Brew (1983), Beerfest (2006)