7 Eleven Day

7 Eleven Day History

7 Eleven Day celebrates the convenience store chain 7-Eleven. The observance is marked by various promotional events, special offers, and free giveaways, with the signature offering being a complimentary small-sized Slurpee drink provided to all customers visiting the stores during specified hours. In addition to gratifying the visitors, 7 Eleven Day helps increase foot traffic in the outlets and reinforces the brand's public image as a household name synonymous with accessibility and convenience.

The inception of this commemorative event dates back to 2002 when 7-Eleven Inc., a subsidiarity of the Japanese-owned Seven & i Holdings Co., decided to dedicate a day to celebrating its brand and giving back to the customers who contributed to its success. Since then, 7 Eleven Day has expanded into a widely-anticipated affair that attracts millions of people across North America, particularly in the United States and Canada – two countries with a significant number of 7-Eleven outlets.

Over the years, the giveaway has been supplemented with various customer engagement initiatives, such as limited-time products, extended deals, and social media campaigns, all designed to create an atmosphere of festivity and amazement. As 7 Eleven Day approaches each year, one can look forward to enjoying a free Slurpee on July 11th and engaging in the multifarious promotions orchestrated by the franchise. 7 Eleven day is observed annually on July 11th.

Top 10 Facts for 7 Eleven Day in 2026

• Participating 7-Eleven, Speedway, and Stripes locations will provide a free 12-ounce Slurpee to all customers on July 11 between the hours of 11 a.m. and 7 p.m. while supplies last.
• Members of the 7Rewards and Speedy Rewards loyalty programs can also secure an additional free Slurpee of any size to be redeemed at a later date between July 12 and August 12.
• The Slurpee Drink Happy Hour promotion allows rewards members to purchase a large Slurpee for only one dollar every Monday through Friday from 3 p.m. to 6 p.m. throughout the summer season.
• A unique beverage collaboration has resulted in the release of the Arizona Iced Tea Blue Raspberry Slurpee, which is available for a limited time both at the dispenser and in exclusive cans.
• Fans can participate in the Slurpee Truck VIP Experience Sweepstakes by playing the in-app game Slurp, Snack, Win for a chance to have a fully stocked Slurpee truck visit their home.
• The 2026 observance commemorates the 99th anniversary of the company's founding in 1927, when it originally operated under the name Southland Ice Company.
• The name Slurpee was first coined in 1965 by advertising executive Bob Sanford, who was inspired by the "slurp" sound produced when drinking the frozen treat through a straw.
• For more than two decades, the city of Winnipeg, Canada, has been crowned the Slurpee Capital of the World because its residents consume more of the frozen beverages per capita than any other location globally.
• In 1970, the retailer released a rare promotional vinyl record featuring a song titled Dance the Slurp, a track that gained a second life when it was sampled on the 1999 album Brainfreeze by DJ Shadow and Cut Chemist.
• Newer limited-time flavor releases for the season include the Sour Patch Kids Watermelon Slurpee and the Fresca Zero Sugar Slurpee Drink.

In the News and Trending for 7 Eleven Day

Top things to do for 7 Eleven Day

• Head to 7-Eleven and get your favorite Slurpee. You can also mix flavors or try a new one.
• Browse the different flavors of Slurpee. Popular flavors include Mountain Dew and Bloop Razzle.
• Download the 7-Eleven app for rewards and points.